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Leibur. Baker of Estonia's favourite bread. Since 1762. AS Leibur is Estonia’s leading and oldest bread manufacturer whose market share is one-third of the whole bread market. Products made in Leibur are available throughout Estonia. Leibur offers bread, which is made according to the best old baking traditions, but using state-of-the-art technology. Apart from the traditional bread, familiar to people for centuries, we offer a number of new products. It goes without saying that bread is good for your health, and it is important that bread tastes good. People like breads from Leibur. Kirde sai is the best-selling white bread in Estonia whereas the most popular rye bread is Leibur`s Tallinna peenleib. The history of Leibur dates back to 1762. In that year, on the 2nd of November citizen Julius Valentin Jaeksch established a bakery in the Old Town of Tallinn. This date is considered the beginning of the industrial production of bread in Estonia. Throughout the centuries, and under different company names, that bakery has grown into today’s Leibur. In 2007 Leibur celebrate its 245 anniversary. The trade-name Leibur was born on 1 January 1976. Since 1997 the production has been concentrated on the Kadaka factory in Tallinn. To be closer to the South Estonian consumers, and to offer them even fresher products, in the year 2000 Leibur acquired a bakery called Ceres in Tartu. Leibur’s sales network today covers the whole of Estonia – our products are available from Narva in the East to the Western islands and from Tallinn to the southernmost city of Valga. In the increasingly competitive market Leibur has been successful. While in 1990 there were only 18 bakeries in Estonia, by 2004 that number had grown to nearly 200. At the same time the net value of sales of Leibur had grown from 2 million to 292 million kroons, while the number of employees had decreased from 921 to 320. According to the top 100 food processing enterprises selected by the business newspaper “Äripäev” (2004), Leibur took 18th place by turnover and 8th overall. Among bakeries Leibur has no competitors regarding turnover. In 2006 the net sales of Leibur was 292,6 million kroons. The number of different products which Leibur offers is nearly 50. The best known among them are undoubtedly rye breads Tallinna peenleib, Toolse, Rukkipala and Madise, wheat bread Kirde and the product range Kuldne (Golden) for toasting.
Leibur belongs to Vaasan & Vaasan group, the largest bakery company in the Baltics with headquarter in Helsinki. The head of Vaasan & Vaasan Baltic is Ants Promann, the Managing Director of Leibur. Vaasan & Vaasan Baltic includes AS Leibur from Estonia, A/S Hanzas Maiznicas in Latvia and UAB Vilniaus Duona in Lithuania, each of them being the recognized market leader in its country. The six bakeries of Vaasan & Vaasan Baltic (two in Estonia, two in Latvia and two in Lithuania) employ 1,730 people. This is equivalent to the number of people employed in the whole baking industry in Estonia. The turnover of Vaasan & Vaasan Baltic was 61 million kroons in 2006 and the group accounts for 28% of the total bread market in the Baltic states. The annual output of the Vaasan & Vaasan Baltic bakeries is 100 million tonnes. Vaasan & Vaasan Group comprises the previously mentioned Baltic bakeries, Vaasan & Vaasan OY, a leading bread manufacturer in Finland, and Delice Scandinavia AB in Sweden. Vaasan & Vaasan is one of the biggest producers of crisp bread in the Nordic countries and one of the biggest manufacturers of frozen bakery products. The turnover of Vaasan & Vaasan in 2006 was 334 million Euro. They employ some 3450 people. Leibur is a member of the Estonian Bread Association, which makes it also a member of the Association of Food Industry. Eleven employees of Leibur belong to the Estonian Bakers’ Association. The chairwoman of the association is, incidentally, also from Leibur. |
